Protémoa Pop-up Event at Paris Fashion Week
September 27 – September 28, 2024
On September 27th and 28th, we hosted our first pop-up event during Paris Fashion Week in the historic Le Marais neighborhood.
For the event, we teamed up with Berlin-based artist Anatoly Shabalin K.
Protémoa Pop-up Event Invitation.
Event Highlights
Pop-up Store and Modern Art Exhibition
Our 2024 collection was showcased through an installation accompanied by interactive fake cameras that reacted to guests' movements across different areas of the space.
One of the central elements of the exhibition was The Fridge, an interactive piece crafted from raw steel and adorned with custom-made magnets.
Guests were invited to engage with it, creating a dynamic, collaborative art piece that evolved throughout the event.
Another highlight was the Human-Shaped Mirror, a unique art piece that distorted the reality around it, providing a surreal experience for visitors.
Evening Party for Our Community
We were thrilled to welcome our amazing community, with some members traveling from different countries to join us. The energy was incredible, and we were deeply moved by the love and support.
A vibrant photo album captured the fun moments we shared.
"Cut" Art Performance
On the second day, we presented a breathtaking art performance inspired by Yoko Ono’s 1964 piece. Our artist, Antonean, donned garments from our capsule collection—prolonged hoodies and pants—while guests were provided scissors to cut pieces from the clothing without constraints or limitations.
The performance was designed to end after one hour or when Antonean felt uncomfortable and chose to walk away—a decision entirely at her discretion.
No one, including us, knew in advance how the performance would unfold.
Final Thoughts
This pop-up event was truly memorable and inspiring.
Our team is already planning new events in different parts of the world for the years to come.
Thank you to everyone who joined us and can’t wait to see you next time!