About Us

The Beginning

The story of Protémoa (pronounced [pɾɔtemoa]) started on February 22, 2023, when two friends, frustrated by the endless search for the perfect jeans, decided to create their own pair. The idea behind the first model was to design a sophisticated piece with refined small details, yet keeping it simple enough to harmonize with other wardrobe items.

After 7 months of passionate work, the first BJeans were born. Excited by the results, the friends decided to continue creating new pieces, transforming the small experiment into a brand.

The name of the brand was inspired by the British alternative rock band Placebo. The transformed title of the song "Protège-moi" refers to the band's most sensual period of work.

 

The Mission

Protémoa's mission today is to create the dream wardrobe for those who understand fashion well but don’t take it too seriously. We're here for modern individuals who know that looking good should never be a burden in the post-fashion world.

Protémoa pieces are designed to resonate with every shade of our mood: from the cozy vibes of a friendly hug to an irresistible desire for a spontaneous move. We create pieces that make you look great effortlessly, wherever the night takes you.

Our pieces are constantly evolving and improving. The Protémoa team is dedicated to combining well-thought design, the highest quality of manufacturing, and an ever-evolving experience to make every next drop better than the previous one.

Our international team, hailing from diverse cultures and backgrounds, is primarily based in France and Georgia, enriching our brand with a unique and global perspective.

 

Protémoa Universe

The Protémoa Universe is a fictional world inhabited by characters who partially or fully emulate the psychological profile of modern humans in the 21st century. The aim of the Protémoa Universe is to explore the friendly, romantic, and intimate connections between modern individuals, revealing personal issues that some may find too private to share openly.