About Us
The Beginning
The story of Protémoa (pronounced [pɾɔtemoa]) started on February 22, 2023, when two friends, frustrated by the endless search for the perfect jeans, decided to create their own pair. The idea behind the first model was to design a sophisticated piece with refined small details, yet keeping it simple enough to harmonize with other wardrobe items.
After 7 months of passionate work, the first BJeans were born. Excited by the results, the friends decided to continue creating new pieces, transforming the small experiment into a brand.
The Mission
Protémoa’s mission is simple: to create the dream wardrobe for those who understand the modern fashion world. Our pieces are designed to match every mood, from the comfort of a lazy Sunday to the energy of a spontaneous night that ends at sunrise.
Every drop is a step forward, blending thoughtful design, craftsmanship, and a touch of mischief.
Born from a team primarily based in Georgia and France, Protémoa brings a global perspective to the post-fashion world.
Protémoa Universe
The Protémoa Universe is a fictional world inhabited by characters who partially or fully emulate the psychological profile of modern humans in the 21st century. The aim of the Protémoa Universe is to explore the friendly, romantic, and intimate connections between modern individuals, revealing personal issues that some may find too private to share openly.